Allway
Research & findings
Last updated: 10 September 2026
Before and during the build, we're talking directly with New Zealand shoppers and retailers to understand what actually matters to them. This page shares what we're learning as we go. It is a running log of findings, not a list of promises, anything that becomes a real commitment will show up in our launch commercial terms, Terms of Use or Privacy Policy instead.
How we're doing this
These are informal, one-on-one conversations with shoppers and retailers, not a formal survey. We are looking for patterns worth paying attention to, not statistically representative results. We will say so clearly wherever a finding is based on a small number of conversations.
What we're hearing from shoppers
We're still early in these conversations. As patterns emerge, we'll add them here with enough detail to show our thinking, without identifying anyone we spoke with.
What we're hearing from retailers
Same here, findings from retailer conversations will be added as they firm up. See also our Launch Partner Data Commitment for how we handle retailer conversations before launch.
How this shapes Allway
These findings feed directly into what we prioritise while building the marketplace. Where a finding leads to an actual product or commercial decision, we will reflect it in the relevant place, our Terms of Use, launch commercial terms, or the site itself, rather than leaving it only on this page.
Talked to us? Or want to?
If you're a shopper or retailer who has spoken with us and thinks we've got something wrong, or if you would like to share your own experience, email contact@allway.co.nz.