Every way to shop.
One place.
One New Zealand marketplace where shoppers search once, compare offers from trusted retailers, and buy through a single checkout.
Shopping should not require 12 tabs.
Finding the right product should not mean searching Google, opening five retailers, comparing prices manually, checking shipping, and starting the checkout process all over again.
Allway changes that.
Search once. Compare everything. Buy once.
The tab-hopping loop today
- 1Search
- 2Google
- 3Retailer A
- 4Retailer B
- 5Retailer C
- 6Manual comparison
- 7Separate checkouts
One search. A better way to shop.
Four steps, one product page, every offer in view.
Search
Tell Allway what you are looking for.
Compare
See products and offers from trusted New Zealand retailers in one place.
Choose
Compare price, availability, delivery options and retailer.
Checkout
Buy without jumping between stores.
One canonical product page
Sony WH-1000XM5
Sony · 3 retailer offers
TechStore NZ
NZ stock - Auckland · Delivery tomorrow
$449
Audio World
Wellington · 2 days
$455
Electronics Direct
Auckland · Tomorrow
$469
One product.
Multiple retailers.
Today, the same product can appear across dozens of separate stores, search results and listings. Allway brings those offers together into one canonical product page, so shoppers can compare the actual buying options in one place.
- One product page instead of duplicate listings.
- Verified retailer offers.
- Clear stock information.
- Delivery estimates shown upfront.
- Best offer highlighted without hiding alternatives.
Price comparison ends at the checkout button. Allway starts there.
Different platforms solve different parts of shopping.
Price comparison sites help shoppers discover options. Marketplaces help shoppers buy from listed sellers. Retailer websites help shoppers buy from one store at a time. Allway brings discovery, comparison and checkout into one marketplace experience.
| Platform | Discover | Compare | Buy |
|---|---|---|---|
| Retailer sites | Yes | No | Yes |
| PriceSpy | Yes | Yes | Redirects |
| Trade Me | Yes | Limited | Yes |
| Mighty Ape | Yes | Limited | Yes |
| Allway | Yes | Yes | Yes |
Stop shopping retailer by retailer.
Allway brings New Zealand retailers together, so shoppers can find the product they want without deciding where to shop first.
More choice
Discover products from trusted retailers across New Zealand.
Better comparisons
Compare offers side by side, including price, stock, delivery and retailer.
Less friction
One search. One basket. One checkout.
More confidence
See the buying options clearly before choosing where your order comes from.
Your store does not disappear. It gets another front door.
Allway is not another storefront competing with your brand. It is a new discovery and sales channel that puts your products in front of shoppers who are already looking to buy.
Reach new customers
Get discovered by shoppers searching for the products you already sell.
Keep control
Retailers control their products, prices, availability and fulfilment settings.
Sell alongside trusted retailers
Appear in a marketplace built around credible New Zealand retail, not anonymous listings.
Shape the launch
Early partners can help shape how Allway works before the marketplace opens more broadly.
Connect without manual catalogue work
Product data, pricing and stock can sync through API or feed-based integration.
Choose fulfilment options
Fulfil orders through your own delivery, or use Allway 3PL/fulfilment services from launch.
How Allway lines up.
Different platforms cover different parts of the shopping journey. Switch between the retailer and shopper views to see where Allway fits.
| Retailer benefit | Allway | PriceSpy | Mighty Ape | Trade Me |
|---|---|---|---|---|
| Commission and fees | 2-8% commission by category; $0 launch-partner fees | Fixed cost per click by category for profiled retailers; free basic listing | Marketplace seller fee model, not publicly disclosed | In-trade success fee 5.9% to 11.9% by category, on item plus shipping, max $499 |
| Listing fees for early partners | None planned | Free basic product and price listing | Not publicly disclosed | Optional listing extras may apply |
| Monthly platform fee for early partners | None planned | No fixed fees beyond cost per click | Not publicly disclosed | Not publicly disclosed |
| Pay only when a sale is generated | Recommended model | No, cost per click, not per completed sale | Success fee model, rate not publicly disclosed | Yes, in-trade success fee on completed sales |
| API or feed integration | Yes, planned | Yes, retailer product and price feeds | Seller partnership model; public technical details limited | Yes, API, retail feeds, My Products and Tradevine |
| Product, price and stock sync | Yes, planned | Prices, stock and shop data via feeds | Not publicly documented | Via feeds and bulk listing tools |
| No manual catalogue entry | Yes, the goal is API or feed sync | Depends on integration | Not publicly documented | Bulk tools and feeds available |
| Fulfilment options | Retailer-direct delivery or Allway 3PL/fulfilment from launch | Redirects to retailer for fulfilment | Platform or seller dependent | Seller or listing dependent |
| Retailer controls offers | Yes | Yes, through submitted data | Yes | Yes |
| Keep your existing store | Yes | Yes | Yes, presence may sit inside its ecosystem | Yes |
| New customer acquisition | Yes, through discovery and comparison | Yes, through referral traffic | Yes, through marketplace discovery | Yes, through marketplace discovery |
| Canonical product page participation | Yes | Yes, for comparison pages | Limited or category dependent | Usually listing led |
| Unified shopper checkout | Yes | No, shopper leaves to buy | Yes, within its platform | Yes, within its platform |
| Early launch influence | Yes, a partner benefit | Not applicable | Not typically offered | Not typically offered |
| Built for New Zealand retail | Yes | Yes, New Zealand price comparison service | Yes | Yes |
Competitor descriptions reflect public sources checked September 2026. Fees, seller terms and integration options can change, so verify current details before relying on any figure. See our sources.
Pay when Allway makes you money.
Allway is designed to be simple for retailers: no unnecessary catalogue duplication, no heavy setup burden, and commercial terms that align with completed sales.
$0
Listing fee for early launch partners
$0
Monthly platform fee for early launch partners
2-8%
Commission on completed Allway sales, by category
No sale? No commission.
Commission is a category-based rate from 2-8%, calculated on the GST-inclusive product price only and excluding shipping. Launch partners pay no listing fee and no monthly platform fee during launch.
Connect by API. No manual catalogue entry.
Allway is designed to connect with the systems retailers already use. Product information, pricing, stock and availability can be synchronised automatically, so retailers do not need to maintain a second catalogue manually.
Your catalogue stays yours. Allway simply gives it another place to sell.
Built for the way New Zealand shops.
New Zealand has thousands of retailers, countless online stores and an increasingly fragmented shopping experience. Allway is being built to bring that ecosystem together.
Local retailers.
National brands.
One marketplace.
From local specialists to national retailers, Allway is being built for New Zealand's retail landscape from day one.
See Allway in action.
Explore the working demo and see how shoppers can search, compare retailer offers and move toward checkout in one place.
Sony WH-1000XM5
Sony · 3 retailer offers
TechStore NZ
In stock, Auckland · Tomorrow
$449
Audio World
In stock, Wellington · 2 days
$455
Electronics Direct
Low stock, Auckland · Tomorrow
$469
Frequently asked
Allway is a New Zealand marketplace that brings products from multiple retailers together so shoppers can search, compare and purchase in one place.
Not only. Price comparison sites help shoppers compare options and often send them to retailer websites to buy. Allway is designed to bring comparison and checkout into one marketplace experience.
No. Allway is designed to work alongside existing retail stores and ecommerce platforms. It gives retailers another place to be discovered and another channel for sales.
Allway is being designed around API and feed-based integration, so product information, pricing and stock can sync without manual catalogue entry.
Retailers can fulfil orders through their own delivery operations, and Allway will offer 3PL/fulfilment services from launch. Click-and-collect is not offered at launch.
Allway earns a category-based commission of 2-8% only when it generates a completed sale. Launch partners keep their agreed launch rates if standard rates rise, and receive the lower rate if standard rates fall.
Launch partners pay no listing fee and no monthly platform fee during launch. Allway charges a category-based commission of 2-8% on completed Allway sales, depending on category. Commission is calculated on the GST-inclusive product price only and excludes shipping.
Allway is currently in development and preparing to onboard its first group of New Zealand retail partners.
Yes. Allway is speaking with New Zealand retailers interested in joining the initial marketplace network and helping shape the launch.
Be there before everyone else.
We are onboarding a small group of New Zealand retailers to help shape the Allway marketplace before launch.
retailers onboard and climbing. We are aiming for 50 by launch.
Talk to us
Register your interest and we will be in touch about becoming a launch partner.
Every way to shop.
One place.
Allway is coming to New Zealand. Join the first group of retailers helping shape a better way to search, compare and buy.